How to break the habit of lying (to yourself)

We often lie to get what we want, or avoid hurting others; but the truth is, the lies, once found out, can cause us to lose the things we really want. All lies start with lying to ourselves. This is a habit that keeps us in the cycle of lying, loneliness, and losing. In this Talk, we discover how to break the habit of lying to ourselves, be more authentic, build deep relationships, and ultimately win in life. Jeff Tatarchuk is a serial entrepreneur and founder of 6 companies; 5 of which have been sold or acquired. As the founder of Fruition Lab, Jeff enjoys being a connector and using his gift of ideation in helping other entrepreneurs bring their ideas to life and help investors find a way to align their capital with high growth investment opportunities. He is a sought after consultant, speaker, and the chief marketing officer and co-founder of VMAccel, a FPGA-based high performance cloud computing company. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx