What's your brand story?
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Jeff Freedman |
TEDxBeaconStreet
• November 2017
Relationships are the lifeblood of brands. Yet, brands often conduct themselves in ways that detract people as opposed to attract them. After more than 25 years of helping brands build relationships with people - and studying brands that have been most successful in doing so - ad agency CEO, Jeff Freedman, reveals how brands can craft and share a story that audiences want to be a part of.