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Catalyzing Change in Fashion
Jeff Duke |
TEDxLangford
• December 2019
The apparel industry is one of the most wasteful industries in the world. At current consumption rates, we’re headed towards a global water and resource crisis. However, there’s a solution and it’s in the form of a circular model. We’re at a turning point in the industry right now as small revolutionary brands incorporate this system into the processes. At this critical stage, the consumer has an incredible amount of influence in shaping the future of the industry. Alongside the change in the business model, we also need to make personal changes to move towards a more sustainable future.