Name: Terrorism is a failed brand
Uploaded: 2012-10-03T15:01:16Z
Duration: 18 min 45 s
Description: In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.

In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.

Jason McCue: Terrorism is a failed brand

Terrorism is a failed brand

Challenging terrorism by undermining its brand appeal reveals a strategy not of confrontation but innovative engagement.

Victims' narratives offer potent counter-narratives to terrorist propaganda, shifting perceptions and weakening terror brands.

Engaging with the root causes of terrorism, like poverty and injustice, may not only counter but also preempt extremist narratives.