Ideas worth spreading

How big brands can help save biodiversity

533,433 views | Jason Clay • TEDGlobal 2010

Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.

Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Jason Clay

Market transformer

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Jason Clay’s ideas are changing the way governments, foundations, researchers and NGOs identify and address risks and opportunities for their work.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.