Ideas worth spreading

Biomimicry in action

1,707,327 views |

Janine Benyus |

TEDGlobal 2009

• July 2009

Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you'll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results.

Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you'll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Janine Benyus

Science writer, innovation consultant, conservationist

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A self-proclaimed nature nerd, Janine Benyus' concept of biomimicry has galvanized scientists, architects, designers and engineers into exploring new ways in which nature's successes can inspire humanity.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.