Ideas worth spreading

TED2007

março de 2007

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A antropologia dos telemóveis

A investigação de Jan Chipchase, investigador da Nokia, sobre as maneiras como interagimos com a tecnologia levou-o das aldeias do Uganda ao interior dos nossos bolsos. Ele fez algumas descobertas fantásticas pelo caminho.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

A investigação de Jan Chipchase, investigador da Nokia, sobre as maneiras como interagimos com a tecnologia levou-o das aldeias do Uganda ao interior dos nossos bolsos. Ele fez algumas descobertas fantásticas pelo caminho.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

User anthropologist

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As Executive Creative Director of global insights for frog design, Jan Chipchase travels around the world and inside our pockets in search of behavioral patterns that will inform the design of products we don't even know we want. Yet.