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1,171,690 views | Jacek Utko • TED2009

Can design save newspapers?

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Newspaper designer

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Could good design save the newspaper -- at least for now? Jacek Utko thinks so -- and his lively, engaging designs for European papers prove that it works.