Ideas worth spreading

Can design save newspapers?

1,180,308 views |

Jacek Utko |

TED2009

• February 2009

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Jacek Utko

Newspaper designer

See speaker profile

Could good design save the newspaper -- at least for now? Jacek Utko thinks so -- and his lively, engaging designs for European papers prove that it works.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.