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Life lessons I got from marketing
Inês Fonseca |
TEDxISCTE
• October 2021
Brands are not to be managed, but deeply understood and felt. They ought to be treated with honesty and respect. They have a past, glories and failures on their backs, dreams and a path ahead.
The more brands I had to lead throughout the years, the more I realized that a brand is actually no different than a person, with whom we can learn and evolve. When you approach marketing from this angle, everything changes and learnings go deeper than business.
Here are some of the most valuable life lessons that I’ve learnt from marketing.