How can you change someone's mind?
2,337,666 views |
Hugo Mercier |
TED-Ed
• July 2018
Why do arguments change people's minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value. [TED-Ed Animation by TED-Ed]