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The Surprising Paradox of Intercultural Communication
131,387 views |
Helena Merschdorf |
TEDxNelson
• March 2022
What if English as the global lingua franca is both our greatest asset and biggest downfall in intercultural communication?
While the idea of a global language is appealing – especially in the age of globalisation – it often creates “invisible misunderstandings”. This can lead to harmless awkwardness in the best case or have dire political, economic, and social impacts in the worst case.
In this talk, Helena explores where these misunderstandings come from, and how can we work to avoid them.