Name: The brain in love
Uploaded: 2008-07-15T01:00:00Z
Duration: 15 min 36 s
Description: Why do we crave love so much, even to the point that we would die for it? To learn more about our very real, very physical need for romantic love, Helen Fisher and her research team took MRIs of people in love -- and people who had just been dumped.

Why do we crave love so much, even to the point that we would die for it? To learn more about our very real, very physical need for romantic love, Helen Fisher and her research team took MRIs of people in love -- and people who had just been dumped.

Helen Fisher: The brain in love

The brain in love

MRI studies on long-term love reveal the enduring power of deep romantic connections, challenging myths around love's temporality.

Exploring why we choose specific partners, research suggests biology and brain chemistry play key roles in the mysteries of attraction.

Exploring the brain's love circuitry reveals romantic love is as compulsive as cocaine but crucial for human connection.