Name: How I'm using biological data to tell better stories -- and spark social change
Uploaded: 2019-12-02T20:55:25Z
Duration: 7 min 39 s
Description: What kinds of stories move us to act? To answer this question, creative technologist Heidi Boisvert is measuring how people's brains and bodies unconsciously respond to different media. She shows how she's using this data to determine the specific narrative ingredients that inspire empathy and justice -- and spark large-scale social change.

What kinds of stories move us to act? To answer this question, creative technologist Heidi Boisvert is measuring how people's brains and bodies unconsciously respond to different media. She shows how she's using this data to determine the specific narrative ingredients that inspire empathy and justice -- and spark large-scale social change.

Heidi Boisvert: How I'm using biological data to tell better stories -- and spark social change

How I'm using biological data to tell better stories -- and spark social change

Harnessing media and technology, a quest to reverse their erosive effects on empathy and decision-making ignites a novel approach.

Innovating with the Limbic Lab, an AI-driven system, to decipher and simulate narrative ingredients that fuel empathy and action.

Facing the ethical quandary of open-sourcing a tool with the power to shape social behavior, pondering the balance of transparency.