Branding Authentically: The Power of Human Connection
Heather Murphy |
TEDxRPLCentralLibrary
• March 2019
Branding is a powerful tool for human connection. The brain is wired to look for something it can connect with, that is authentic and creates a sense of belonging. Communities are built around brands because of this. In her talk, Heather shares the steps to brand loyalty through limbic branding, Triune brain theory and culture building.