Name: The anti-CEO playbook
Uploaded: 2019-05-22T14:53:25Z
Duration: 17 min 8 s
Description: Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past -- and shares his vision for a new, "anti-CEO playbook" that prioritizes people over profits. "This is the difference between profit and true wealth," he says.

Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past -- and shares his vision for a new, "anti-CEO playbook" that prioritizes people over profits. "This is the difference between profit and true wealth," he says.

Hamdi Ulukaya: The anti-CEO playbook

The anti-CEO playbook

Chobani's success story, led by Ulukaya, champions employees first, revitalizing communities and championing inclusivity.

Ulukaya's anti-CEO playbook redefines success: prioritize people, engage with communities, and be accountable to consumers.

Revitalizing a closing factory, a determined CEO creates a top-selling yogurt brand, proving people over profits revives communities.