Ideas worth spreading

A feminine response to Iceland's financial crash

713,005 views | Halla Tómasdóttir • TEDWomen 2010

Halla Tómasdóttir managed to take her company Audur Capital through the eye of the financial storm in Iceland by applying 5 traditionally "feminine" values to financial services. At TEDWomen, she talks about these values and the importance of balance.

Halla Tómasdóttir managed to take her company Audur Capital through the eye of the financial storm in Iceland by applying 5 traditionally "feminine" values to financial services. At TEDWomen, she talks about these values and the importance of balance.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Halla Tómasdóttir

Halla Tómasdóttir

Change catalyst

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Halla Tómasdóttir is CEO of The B Team, a group of global business and civil society leaders driving a better way of doing business for the well-being of people and the planet.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.