Ideas worth spreading

TED Residency

December 2016

|2.4K views

Finding hope in murky water

Lake Atitlan, Guatemala is a magical lake that has inspired some our greatest artists, writers and revolutionaries over the years. Its near destruction inspired social entrepreneur Francesca Kennedy to help preserve its cultural heritage and legacy.

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This talk was presented at an official TED conference.

Lake Atitlan, Guatemala is a magical lake that has inspired some our greatest artists, writers and revolutionaries over the years. Its near destruction inspired social entrepreneur Francesca Kennedy to help preserve its cultural heritage and legacy.

This talk was presented at an official TED conference.

About the speaker

Francesca Kennedy

Francesca Kennedy founded Ix Style after seeing Lake Atitlan, in which she was baptized, contaminated and overrun with algae (“Ix” is the Mayan word for water). The company sells huarache sandals and fashion accessories made by Mayan artisans in Guatemala, and then donates a portion of every sale to providing clean drinking water for local children.