1,504,969 views | Elizabeth Hellmuth Margulis • TED-Ed
Why we love repetition in music
How many times does the chorus repeat in your favorite song? How many times have you listened to that chorus? Repetition in music isn't just a feature of Western pop songs, either; it's a global phenomenon. Why? Elizabeth Hellmuth Margulis walks us through the basic principles of the 'exposure effect,' detailing how repetition invites us into music as active participants, rather than passive listeners. [Directed by Andrew Zimbelman, narrated by Addison Anderson, music by Joshua Smoak and Alex Admiral Collier].