Name: Beware online "filter bubbles"
Uploaded: 2011-05-02T01:00:00Z
Duration: 8 min 47 s
Description: As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

Eli Pariser: Beware online "filter bubbles"

Beware online "filter bubbles"

Urging digital gatekeepers to imbue algorithms with civic responsibility, ensuring a diverse, democratic information flow.

Web personalization shapes our views unnoticed, filtering out crucial diverse opinions and facts, threatening democratic discourse.

Algorithms decide our digital consumption without transparency or control, potentially confining us to a myopic view of the world.