18,652 views | Duncan Wardle • TEDxBocaRaton
Creating Relationship Magic!
Marketing will be replaced by Experiences in less than a decade! Why? Because experiences significantly enhance our level of engagement and create much deeper relationships. Disney is the master of creating experiences where consumers can come touch, feel and play with the brand in an extraordinary way that creates magical relationships. In this talk I will share how Disney creates experiences and how the underlying principles can help all of us engage our consumers in new and different ways, leading to relationships that last a lifetime.