Truth in Advertising: The Emotional Promise
Drew Hodges |
TEDxBroadway
• September 2019
When it comes to marketing a product, or in Drew Hodges' case, a Broadway show, there are many different approaches you could take. But one way that’s worked for shows like "Hamilton," "Rent" and "Chicago" is to capture the emotional angle: how it feels to see the show. Hodges explains that if you can make a promise with your advertising that is the same promise the show delivers on night after night, word of mouth soars. Hodges shares how to find that perfect promise for anything you’re advertising, and how to avoid the dreaded “non-event” advertising that kills word of mouth.