Don Norman:
Don Norman: 3 maneiras pelas quais o design te faz feliz

TED2003 · 12:41 · Filmed Feb 2003
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Stefan Sagmeister: Happiness by design

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Nesta palestra de 2003, o crítico de design Don Norman volta o seu olhar incisivo para a beleza, a diversão e o prazer, enquanto observa o design que faz as pessoas felizes. Ele relaciona três marcas emocionais que um produto bem projetado precisa atingir para ser bem sucedido.

Cognitive scientist and design critic
Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things." Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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