Don Norman

Don Norman: 3 maneiras pelas quais o design te faz feliz

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Nesta palestra de 2003, o crítico de design Don Norman volta o seu olhar incisivo para a beleza, a diversão e o prazer, enquanto observa o design que faz as pessoas felizes. Ele relaciona três marcas emocionais que um produto bem projetado precisa atingir para ser bem sucedido.

About the speaker
Don Norman · Cognitive scientist and design critic

Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things."

Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things."