Don Norman

Três formas como o design nos faz felizes

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Nesta palestra, o crítico de design Don Norman vira o seu olhar incisivo em direção à beleza, divertimento, prazer e emoção, relativamente ao design que faz as pessoas felizes. Nomeia os três elementos que um produto bem desenhado deve ter para ser bem-sucedido.

About the speaker
Don Norman · Cognitive scientist and design critic

Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things."

Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things."