Don Norman

Don Norman over de 3 manieren waarop je blij wordt van design

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In deze talk uit 2003 richt designcriticus Don Norman zijn scherpe blik op schoonheid, plezier en emotie, terwijl hij kijkt naar design waar mensen blij van worden. Hij benoemt de drie emotionele aspecten waar een goed ontworpen product aan moet voldoen om succesvol te zijn.

About the speaker
Don Norman · Cognitive scientist and design critic

Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things."

Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things."