Don Norman

Don Norman e i tre modi in cui il design rende felici

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In questa presentazione del 2003, il critico di design Don Norman volge il suo sguardo attento verso la bellezza, il divertimento, il piacere e le emozioni, nel valutare il design che rende felici le persone. Dà un nome ai tre aspetti che dovrebbero essere presenti in un prodotto di design ben progettato per incontrare il favore del pubblico.

About the speaker
Don Norman · Cognitive scientist and design critic

Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things."

Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things."