Don Norman:
Don Norman y Tres Formas En Las Que El Diseño Te Hace Feliz

TED2003 · 12:41 · Filmed Feb 2003
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Stefan Sagmeister: Happiness by design

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Don Norman, crítico de diseño, toma en cuenta y valora el papel de la belleza, la diversión, el placer y la emoción en los diseños que hoy en dia hacen feliz a la gente. En esta plática dada en el año 2003, Norman enfatiza los tres niveles emocionales que un producto debe alcanzar para que éste sea exitoso.

Cognitive scientist and design critic
Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things." Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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