Ideas worth spreading

Why we need to treat our employees as thoughtfully as our customers

159,714 views |

Diana Dosik |

TED@BCG London

• June 2015

Today's companies know everything there is to know about their customers and will stop at nothing to ensure that their experience is pleasant and meaningful. But what if they directed some of that same energy at understanding and engaging their employees? What are the potential payoffs for a better motivated, more loyal and imaginatively innovating workforce? Diana Dosik shares her experiences turning the tables of customer research and experience onto employees to create smarter and better companies.

Today's companies know everything there is to know about their customers and will stop at nothing to ensure that their experience is pleasant and meaningful. But what if they directed some of that same energy at understanding and engaging their employees? What are the potential payoffs for a better motivated, more loyal and imaginatively innovating workforce? Diana Dosik shares her experiences turning the tables of customer research and experience onto employees to create smarter and better companies.

About the speaker

Diana Dosik

Diana Dosik

Organizational disruptor

Diana Dosik is a Partner based in the New York office of BCG. She works primarily on healthcare and organizational projects with a specialization in pharmaceuticals and organizational behaviour. In 2008, Dosik spent seven months in the London chapter of Save The Children, where she led a program that reunified families across geographies. She graduated from Harvard Business School and Yale University with a BA in History of Science and Medicine.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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