Opposite needs
Diana Derval |
TEDxESSECBusinessSchool
• May 2019
Through the study of electric cars, Diana Derval shows us the impact of neurophysiology and sensory perception on the preferences and decisions of the citizens.
Diana Derval, PhD, Executive MBA ESSEC, manage the DervalResearch institute, specialized in human behavior and neurosciences, and heads DervalBiotech代戈 and the foundation Better Immune System.
Researcher registered by the Ministry of Higer Education, Research and Innovation, Diana Derval is the author of reputed books such as « Réussir son étude de marché en 5 jours », « Wait Marketing »,, « Hormones, Talents, and Career », « Designing Luxury Brands », and « The Right Sensory Mix ». Specialist in neuromarketing for the Harvard Business Review, often in the media and social media, especially with the Derval Color Test® taken by more than 10 millions of people in the world, Diana Derval teaches the neurosciences, the sensory marketing and the innovation in the MBA programmes of La Sorbonne, the MIT and the Donghua University. Her scientific approach of development and launch of new products has permitted to enhance the growth of big brands such as L'Oréal, Sephora, Sofitel, Ubisoft, BMW, and Michael Kors, from Paris to Shangai. More than 25 000 professionals have already participated in the master classes of Diana Derval.