Ideas worth spreading

What if our data could be protected online?

13,807 views |

Derek Banta |

TED@UPS

• July 2018

In today's interconnected world, keeping our personal data private can seem nearly impossible. We're often forced to give away our personal data in order to get the services we desire, especially when it comes to e-commerce. "We make the trade of online privacy for convenience," says data privacy enthusiast Derek Banta. He wants us to look at our privacy online differently. If our house was broken into, we would do something to prevent it from happening again -- so why don't we do the same with a digital break-in? Banta proposes an idea to end the cycle of compromised data and reclaim our privacy.

In today's interconnected world, keeping our personal data private can seem nearly impossible. We're often forced to give away our personal data in order to get the services we desire, especially when it comes to e-commerce. "We make the trade of online privacy for convenience," says data privacy enthusiast Derek Banta. He wants us to look at our privacy online differently. If our house was broken into, we would do something to prevent it from happening again -- so why don't we do the same with a digital break-in? Banta proposes an idea to end the cycle of compromised data and reclaim our privacy.

About the speaker

Derek Banta

Derek Banta

Data privacy enthusiast

As the director of concepts in the global product innovation group, Derek Banta is responsible for the ongoing development and demand creation efforts for UPS’s service portfolio. In this role, he draws heavily on his six years as the director of marketing for the North California district, also known as the “Epicenter of Innovation.” Banta holds a bachelor’s in marketing from Florida State University and an MBA from the University of Georgia with a concentration in entrepreneurship.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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