Ideas worth spreading

2,009,325 views | David Pogue • TED2006

Simplicity sells

New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Technology columnist

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David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books.