Ideas worth spreading

2,009,377 views | David Pogue • TED2006

Simplicity sells

New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.

Become a TED Member

Want to hear more great ideas like this one? Sign up for TED Membership to get exclusive access to captivating conversations, engaging events, and more!

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

New York Times columnist David Pogue takes aim at technology’s worst interface-design offenders, and provides encouraging examples of products that get it right. To funny things up, he bursts into song.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Technology columnist

See speaker profile

David Pogue is the personal technology columnist for the New York Times and a tech correspondent for CBS News. He's also one of the world's bestselling how-to authors, with titles in the For Dummies series and his own line of "Missing Manual" books.