Дэвид Келли:
Антропоцентричный дизайн

TED2002 · 17:00 · Filmed Feb 2002
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Yves Behar: Designing objects that tell stories

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Дэвид Келли из IDEO говорит, что дизайн продукта стал всё меньше концентрироваться на материальной части и всё больше — на опыте пользователя. Он демонстрирует этот новый, более широкий подход в этом видео, а также в видеозаписи из магазина Prada в Нью-Йорке.

Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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