David Kelley

David Kelley sobre o design centrado no ser humano

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David Kelley da IDEO fala que o design de produtos tornou-se menos sobre peças físicas e mais sobre a experiência do usuário. Ele mostra um vídeo dessa nova e mais ampla abordagem, incluindo cenas da loja da Prada em Nova York.

About the speaker
David Kelley · Designer, educator

David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.