David Kelley:
David Kelley sobre o design centrado no ser humano

TED2002 · 17:00 · Filmed Feb 2002
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Yves Behar: Designing objects that tell stories

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David Kelley da IDEO fala que o design de produtos tornou-se menos sobre peças físicas e mais sobre a experiência do usuário. Ele mostra um vídeo dessa nova e mais ampla abordagem, incluindo cenas da loja da Prada em Nova York.

Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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