David Kelley

David Kelley parla dello human-centered design

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David Kelley di IDEO afferma che il design dei prodotti riguarda sempre meno le componenti tangibili e sempre più l'esperienza degli utenti. Mostra alcuni filmati rappresentativi di questo nuovo e più ampio approccio, comprese alcune riprese del negozio di Prada a New York.

About the speaker
David Kelley · Designer, educator

David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.