David Kelley:
David Kelley parla dello human-centered design

TED2002 · 17:00 · Filmed Feb 2002
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David Kelley di IDEO afferma che il design dei prodotti riguarda sempre meno le componenti tangibili e sempre più l'esperienza degli utenti. Mostra alcuni filmati rappresentativi di questo nuovo e più ampio approccio, comprese alcune riprese del negozio di Prada a New York.

Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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