Ideas worth spreading

Human-centered design

1,194,237 views | David Kelley • TED2002

IDEO's David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.

IDEO's David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

David Kelley

Designer, educator

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David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.