Name: Human-centered design
Uploaded: 2007-05-15T10:00:00Z
Duration: 16 min 47 s
Description: IDEO's David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.

IDEO's David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.

David Kelley: Human-centered design

Human-centered design

Design transcends mere products, embracing user experience and interactions, as exemplified by the Prada store's innovative technology.

ApproTEC's impact in Kenya, starting 19,000 companies and creating 30,000 jobs, illustrates design's potential to drive economic growth.

Human-centered design prioritizes behaviors and personality, making products more relatable and enhancing the user experience.