What if all the advice we've heard about networking is wrong? What if it's not about meeting strangers but about getting a better understanding of the existing network that’s already around you? In this talk David Burkus, author of the book "Friend of a Friend," examines the science of how networks work and reveals what the best networkers really do.

David Burkus is a best-selling author, a sought after speaker, and business school professor. In 2015, he was named one of the emerging thought leaders most likely to shape the future of business by Thinkers50, the world’s premier ranking of management thinkers. His forthcoming book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections—one based on the science of human behavior, not rote networking advice. He is also the author of Under New Management and The Myths of Creativity. David is a regular contributor to Harvard Business Review and his work has been featured in Fast Company, the Financial Times, Inc magazine, Bloomberg BusinessWeek, and CBS This Morning.

David’s innovative views on leadership have earned him invitations to speak to leaders from a variety of organizations. His TED talk has been viewed over 1.8 million times. 

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx