Why it's so hard to make healthy decisions
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David Asch |
TEDMED 2018
• November 2018
Why do we make poor decisions that we know are bad for our health? In this frank, funny talk, behavioral economist and health policy expert David Asch explains why our behavior is often irrational -- in highly predictable ways -- and shows how we can harness this irrationality to make better decisions and improve our health care system overall.