The smartest way to predict the future
Danielle Goldfarb |
TEDxToronto
• October 2019
While we have access to more data now than ever, the way we collect data isn’t working. Whether it's failing to predict the Brexit vote, or underestimating the power of the Gig economy, the data we're looking at isn't reflecting reality. Danielle Goldfarb, Head of Global Research at RIWI reveals why we're missing the truth when we collect data. A researcher for over two decades, Danielle shares how crucial it is to hear from the broadest set of voices in order to understand the present and anticipate the future. She asks: who are the voices we aren’t hearing from, what’s at stake if we don’t listen to these voices and what are the possibilities if we do?