Ideas worth spreading

Inventing is the easy part. Marketing takes work

396,827 views |

Daniel Schnitzer |

TEDxPittsburgh

• November 2011

Solar-powered LED lightbulbs could transform the lives of rural Haitians, but as Daniel Schnitzer found, they don't simply sell themselves. At TEDxPittsburgh, he shows how smart health and energy products for the developing world are useless unless the market works too.

Solar-powered LED lightbulbs could transform the lives of rural Haitians, but as Daniel Schnitzer found, they don't simply sell themselves. At TEDxPittsburgh, he shows how smart health and energy products for the developing world are useless unless the market works too.

This talk was presented to a local audience at TEDxPittsburgh, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

About the speaker

Daniel Schnitzer

Daniel Schnitzer

Founder and Executive Director, Earthspark International

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Daniel Schnitzer is the founder of EarthSpark International, a company dedicated to helping create clean energy supply chains in Haiti.

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

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This talk was presented to a local audience at TEDxPittsburgh, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.