Ideas worth spreading

The riddle of experience vs. memory

6,917,684 views | Daniel Kahneman • TED2010

Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy -- and our own self-awareness.

Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy -- and our own self-awareness.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Daniel Kahneman

Daniel Kahneman

Behavioral economics founder

See speaker profile

Widely regarded as the world's most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics -- exploring the irrational ways we make decisions about risk.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.