Women own 39 percent of all businesses in the US, but female entrepreneurs get only two percent of venture funding. What's causing this gap? Dana Kanze shares research suggesting that it might be the types of questions start-up founders get asked when they're invited to pitch. Whether you're starting a new business or just having a conversation, learn how to spot the kinds of questions you're being asked -- and how to respond more effectively.

Dana Kanze: The real reason female entrepreneurs get less funding

The real reason female entrepreneurs get less funding

Implicit gender bias in startup funding is unveiled through a revealing study showing distinct questions asked to male vs. female founders.

A strategic shift from prevention to promotion responses can dramatically increase funding for entrepreneurs, breaking the cycle of bias.

Implicit gender bias in venture funding skews questions, affecting funds raised by female founders, a disparity backed by data.