Ideas worth spreading

De verrassende wetenschap van de motivatie

29,536,217 views | Dan Pink • TEDGlobal 2009

Beroepenanalyst Dan Pink onderzoekt het raadsel van de motivatie, te beginnen met een feit dat sociale wetenschappers kennen maar de meeste managers niet: traditionele beloningen zijn niet altijd zo effectief als we denken. Luister naar verhelderende verhalen -- en misschien een nieuwe weg.

Beroepenanalyst Dan Pink onderzoekt het raadsel van de motivatie, te beginnen met een feit dat sociale wetenschappers kennen maar de meeste managers niet: traditionele beloningen zijn niet altijd zo effectief als we denken. Luister naar verhelderende verhalen -- en misschien een nieuwe weg.

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About the speaker

Daniel H. Pink

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Daniel H. Pink is the author of several provocative, bestselling books about business, work, creativity and behavior.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Sign up for a Drive workshop and find out what motivates you.