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What physics taught me about marketing

1,704,943 views | Dan Cobley • TEDGlobal 2010

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Dan Cobley

Online marketing whiz

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Dan Cobley is a marketing director at Google, where he connects customers and businesses, helping both navigate digital space to find what they need.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.