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ダン・アリエリー
4,052,198 views |
Dan Ariely |
TED2009
• February 2009
Read transcript
ダン・アリエリーは私たちのモラルに潜む落とし穴に注目する行動経済学者です。何故、ずるいことをしたり、（時として）盗みを働いても平気だという考え方が生まれてくるのか、その隠された真実を探ります。ユニークで愉快な実験を通して、彼は人が「予想通りに不合理」で無意識のうちに自分たちの判断を左右されているのだと指摘します。
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