Dan Ariely

Dan Ariely o našem ludom moralnom kodu

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Bihevioristički ekonomist Dan Ariely proučava greške u našem moralnom kodu: skrivene razloge zašto mislimo da je OK varati i krasti (ponekad). Pametno koncipirane studije pomažu mu kako bi dokazao da smo predvidljivo iracionalni – i da se na nas može utjecati na načine koje ne možemo dokučiti.

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Dan Ariely · Behavioral economist

The dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely told us why.

The dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely told us why.