Dan Ariely

Our buggy moral code

16:23 •
Filmed Jan 2009 at TED2009
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Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational — and can be influenced in ways we can't grasp.

Dan Ariely
/ Behavioral economist

The dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely told us why.  Full bio.

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