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人に行動を改善させるには
4,213,239 views |
ダン・アリエリー |
TED Salon: Brightline Initiative
• June 2019
Read transcript
人々に行動を改善させる一番の方法は何でしょう？ このユーモアと知恵が詰まった講演では、心理学者のダン・アリエリーが、人がすべきでないと分かっていながらまずい決断をする理由を探り、(間違った理由であれ) 正しい行動を取るように仕向けるための仕掛けについてお話しします。
economics
cognitive science
psychology
motivation
decision-making
self
humanity
behavioral economics
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