Dan Ariely

Controlamos as nossas decisões?

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O economista comportamental Dan Ariely, autor de "Previsivelmente Irracional", usa ilusões óticas clássicas e as suas inesperadas (e por vezes chocantes) descobertas para mostrar que não somos tão racionais como pensamos, quando tomamos decisões.

About the speaker
Dan Ariely · Behavioral economist

The dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely told us why.

The dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely told us why.