Ideas worth spreading

8,046,859 views | Dan Ariely • EG 2008

Dan Ariely spør: Kontrollerer vi egentlig våre beslutninger?

Dan Ariely, atferdsøkonom og forfatter av boken: ”Predictably Irrational”, bruker klassiske visuelle illusjoner og kontraintuitive (og til tider sjokkerende) forskingsfunn, for å vise at vi ikke er så rasjonelle som vi tror vi er når vi gjør beslutninger.

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.

Dan Ariely, atferdsøkonom og forfatter av boken: ”Predictably Irrational”, bruker klassiske visuelle illusjoner og kontraintuitive (og til tider sjokkerende) forskingsfunn, for å vise at vi ikke er så rasjonelle som vi tror vi er når vi gjør beslutninger.

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.

About the speaker

Behavioral economist

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Dan Ariely questions the forces that influence human behavior and the irrational ways we often behave.

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About Best of the Web

Best of the Web, like the rest of TED.com, involves compelling people and ideas. But unlike TED Talks, these videos don't come from TED or our partner conferences: they're curated from around the internet, drawing on freely available videos from creators with an idea worth spreading.