8,047,337 views | Dan Ariely • EG 2008
ダン・アリエリー：我々は本当に自分で決めているのか？
「予想通りに不合理」の著者である、行動経済学者ダン・アリエリーは昔ながらの視覚的錯覚や彼独自の思いもよらぬ（時にショッキングな）研究結果を用い、人が何かを決断する際、自分で思っているほど合理的ではないことを証明します。
This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.
「予想通りに不合理」の著者である、行動経済学者ダン・アリエリーは昔ながらの視覚的錯覚や彼独自の思いもよらぬ（時にショッキングな）研究結果を用い、人が何かを決断する際、自分で思っているほど合理的ではないことを証明します。
This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.
About the speaker
Dan Ariely questions the forces that influence human behavior and the irrational ways we often behave.
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About Best of the Web
Best of the Web, like the rest of TED.com, involves compelling people and ideas. But unlike TED Talks, these videos don't come from TED or our partner conferences: they're curated from around the internet, drawing on freely available videos from creators with an idea worth spreading.