Name: Are we in control of our own decisions?
Uploaded: 2009-05-19T01:00:00Z
Duration: 17 min 4 s
Description: Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

Dan Ariely: Are we in control of our own decisions?

Are we in control of our own decisions?

Intuitive choices often mislead, as demonstrated by visual illusions that trick our perceptions despite awareness of the trick.

Opt-in vs. opt-out organ donation forms drastically sway public participation, revealing defaults significantly shape decisions.

Adding an inferior choice can paradoxically make similar, superior options more appealing, manipulating our decision-making process.